Brad Touesnard Interview - The Founder of Delicious Brains

Hey WordPress friends, welcome to another edition of the Pirate Interviews series! Lets jump head first into the fall season by interviewing Brad Touesnard, the founder of Delicious Brains, where he leads a team of intelligent developers contributing greatly to the WordPress community.But before we talk to Brad, in case you missed our previous interview, heres Bob Dunn telling us more about his blog and podcast.Brad Touesnard  has been running Delicious Brains, the creators of the popular  WP Migrate DB Pro and WP Offload S3  plugins, for four years now. But besides Delicious Brains commercial products, his team (ten people now) also likes to build creative and useful things just for fun.Before becoming Delicious Brains CEO, Brad used to work as an independent web developer. Now, hes very proud of his achievements and believes that working together with a  group of people will get you farther than working alone.But its not only entrepreneurship that keeps Brad Touesnard busy; he also runs a podcast titled Apply Filters  and a blog where he shares  his insights as a professional WordPress-er.When hes not doing any development or other WordPress-related work, he loves to travel from city to city and explore the beautiful world we live in.Lets hear the rest from the man himself in this Brad Touesnard interview: When and how did you start working with WordPress? Is there an interesting story here?Brad Touesnard:I actually built a custom blogging engine for an online magazine in 2000 and it was only in 2004 when a coworker remarked how great WordPress was and that I should check it out. I started my own blog then and have used WordPress for publishing ever since. I worked with WordPress at agencies and as a freelance developer. I currently run Delicious Brains where we build awesome plugins for WordPress developers.Delicious Brains comes up with ingenious product ideas often (e.g. the latest Facebook Messenger bot). How is your implementation process goi ng on? Is there a schedule or planning for that?Brad Touesnard:Thanks! That Facebook Messenger bot is an open-source thing one of our developers (Jeff) came up with for creating a Messenger bot with WordPress as the backend. We dont have any plans to sell it. You can read all about it in  his blog post  on it though.Our for-sale products include WP Migrate DB Pro, WP Offload S3, and Mergebot. The rest of what you see from our team (like  PHP Serialized Editor  and  WP Image Processing Queue) is out of their own personal interest or interest in contributing to the larger WordPress community.Whats your technique for staying productive throughout the day?Brad Touesnard:Im constantly experimenting with systems that work best for me. Last month, I experimented with completely turning off Slack notifications. Doing so really increased my own personal productivity at first but turned out it was hurting the teams ability to reach me when needed, so notifications went back on. Stil l fine-tuning that one.I think I can credit most of my productivity to just observing what works though. Whats working for me right now is daily yoga practice + a simple list of what needs doing for the day.How do you define being successful?Brad Touesnard:Interesting question.For me personally, Ive been able to create interesting work for myself with the plugins we build at Delicious Brains while still getting to have dinner with the family every night. Its also given me the freedom to work from anywhere and travel while still being intellectually challenged.So Id call that successful for me that definition probably changes depending on whats important to you though.In the past, you worked as a freelancer. What do you find more efficient: working in a team or on your own?Brad Touesnard:Theres a good quote Ive heard that captures this well, something like: If you want to go fast, go solo. If you want to go far, go together.I think with the right team, youre certainly more productiv e. I think what can sometimes feel like wasted time and lack of efficiency for a team can ultimately be better for productivity things like catching up and team building/socializing can mean a better-bonded team. And a more bonded team can often get things done more efficiently. Brad Touesnard:Trying to master the press-to-handstand 🙂What do you wish more people knew about WordPress?Brad Touesnard:That it needs to be kept updated. Security releases come out all the time and when they do WordPress should be updated immediately so that any vulnerabilities are patched. Same goes for plugin and theme updates as well.Whos doing things that are just cutting-edge and incredible in the WordPress space right now?Brad Touesnard:I think the work that the WP Ninjas have done on Ninja Forms 3 is outstanding. Theyve essentially broken out of the mold of WordPress and built a spectacular form builder UI that rivals any form solution let alone any WordPress form plugin.Describe the WordPr ess community in one word.Brad Touesnard:Open 🙂Whats the one thing youd like to change about WordPress?Brad Touesnard:You mean besides which  JavaScript framework Core decides to use? 🙂Maybe the documentation. I often hear from newer WordPress developers that the documentation for various plugins and other pieces arent as clear as they could be.Whats the main threat to WordPress these days?Brad Touesnard:WordPress has competitors. Wix, Squarespace, etc. I think Im actually most concerned about the side effects of reacting to pressures from those competitors. Reacting to a competitor might not actually align with whats best for the WordPress community.What are your recommendations for a WordPress novice?Brad Touesnard:Be patient. Ask for help. Attend a local WordCamp. There are a lot of people who have been where youre at and are happy to help you learn your way. If youre more intermediate, our  blog  (deliciousbrains.com) is a good resource.That sums up our B rad Touesnard  interview. If you have any questions for him, please leave them in the comments section. Also, if you have any suggestions for who we should talk to next, feel free to give us some names in the comments as well!